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General Information
Name of Company *
Intended URL *
Who is/are primary contacts from your organization, who has final approval on the project? *
Primary Contact Phone Number *
Primary Contact Email *
Intended Launch Date
Are there any factors that will influence the launch date and anything else ?
Reasons For Project
What are the main reasons for your site?
What are your primary online business objectives?
What are your secondary objectives?
What is the main business problem you hope to solve with the site?
What existing strategies (both on and offline) are in place in order to meet the new business objectives?
Audience/Desired Action
Describe a typical user coming to your site. How often is the user online and what do they generally use the web for? How old is the user and what do they do for a living?
What is the primary “action” the user should take when coming to your site?
What are the key reasons why the target user chooses your company’s products and/or services?
Perception
Use a few adjectives to describe how the user should perceive the new site.
How does your company differentiate itself from competitors?
Please list competitor URLs.
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